Men traditionally wear thobes (thawbs or tobes) in several Middle Eastern and North African countries. A thawb is often called kandura or dishdasha in different nations. But how to start a thobe business?
Thawbs are sophisticated in simplicity and culturally important. They have become more popular worldwide. A thawb is a non-native dress for men in the United Kingdom.
If you intend to start a clothing business, learning how to start a thobe business would benefit you. Al-Haq Thobes shop presents a detailed guide on launching a thawb business from scratch.
Market Research and Target Audience
Make sure you know who your target market is before you go into the business. Determine the interests, purchasing habits, and demographics of the public. Take into account variables of thawb wearers, such as:
- Gender
- Age
- Financial status
- Cultural background
- Current fashion trends
Customise your products and services according to the demand of your target audience. Such marketing tactics are helpful in the business field.
Develop a Unique Selling Proposition (USP)
A unique selling proposition (USP) is essential to highlight your name in the business field of your choice. Ascertain what makes your company unique from competitors.
Your USP should emphasise the value you provide to clients, whether that value is:
- Delivering unique designs
- Employing premium materials
- Supplying top-notch customer service
Draft a Business Plan
You must have a well-thought-out business strategy to steer your firm towards success. Describe your:
- Target market
- Marketing tactics
- Operating strategy
- Financial estimates
- Business objectives
Keep yourself focused. Design a thorough and well-written business plan. It will help you attract investors and acquire funding (if necessary).
Obtain Supreme Quality Textiles
The final result is significantly impacted by the calibre of the textiles and materials utilised in the production process.
Find connections with reliable vendors who provide premium textiles appropriate for garment manufacturing. Think about some factors while choosing materials for your tobes, such as:
- Comfort
- Authenticity
- Culture
- Fabric durability
Create Original Thawb Styles
Creativity and originality are essential to developing clothing that appeals to your target market. Play around with various cuts, colours, and decorations to produce distinctive and fashionable designs.
Aim to appeal to a larger audience. Combine contemporary aspects with consideration for cultural sensitivities and customs.
Find Expert Tailors
Any successful thawbs business is built on the expertise of its tailors. Find skilled tailors who can execute your ideas with perfection. Invest your time and money in their services.
Ascertain that the tailors possess extensive training in customary thobe-making methods. They must be competent in creating clothes of superior grade.
Create a Web Store
Reaching clients throughout the globe in the digital era requires having an online presence. To promote and enhance sales of your creations, build an e-commerce website or leverage internet marketplaces.
Pay for high-quality photos to showcase your items in the best possible light. Include thorough product descriptions to assist buyers in making wise selections.
Execute Marketing Strategies
Marketing is essential for your business to succeed and draw clients. Use physical and internet marketing techniques to improve your brand's visibility.
To effectively reach your target demographic and create trendy discussions about your company, consider the following:
- Email marketing
- Influencer relationships
- Social media platforms
- Trade exhibitions
- Cultural events
Offer the Best Customer Care
Provide exceptional customer care services. Focus on:
- Devoted clientele
- Great feedback
- Recommendations
Provide individualised support and immediately respond to consumer questions. Facilitate easy refunds and exchanges. Developing trusting connections with your clients improves your brand's reputation and encourages repeat business.
Observe and Modify
The company environment is constantly changing. Therefore, it is critical to keep an eye on:
- Consumer opinions
- Sales statistics
- Market trends
Be willing to modify your tactics in response to criticism and to have an open mind. Keep yourself ahead of the competition. Keep up with new developments in:
- Technology
- Fashion
- Customer behaviour